Currently in development — early access

Run the whole creative operation from one place.

Mugwheel is a local-first workspace for planning, making, and publishing creative work — and for running the business behind it. Your working data lives on your own device first. Cloud connections are things you turn on, not things that happen to you.

What's inside

One workspace, several honest stages of getting creative work into the world.

Every card below is labeled by what's actually true right now — not what's planned to be true eventually.

Available

Plan

A calendar, a week-at-a-glance fast track, and backward planning that works from a launch date back to today, so deadlines stay honest.

Available

Create

A full creator studio for editing audio and video, generating captions, and exporting finished files — done on your device, with no upload-and-wait render queue.

Available

Draft & repurpose

Generate a campaign of on-brand variations from one source, or pull a single clip apart into several repurposed cuts.

Available

Books & business

Editions, sales channels, inventory, payments, and expenses — the operational side of a creative business, not just the creative side.

Available

Audience

Contacts, templates, and an AI-assisted review pass before anything goes out, sent through the email account you connect yourself.

Available

Local-first data

Working data — drafts, plans, contacts, business records — is stored on your own device first, in your browser's own database. Nothing uploads unless you ask it to.

Available

AI assistance

AI features use the provider and API key you bring. Nothing is sent anywhere until you turn a feature on, and each data type has its own on/off permission.

In development

Cloud sync

Google Drive sync has a working transport layer, proven end to end against a real account. It isn't switched on for everyday use yet — that's a deliberate, separate step.

In development

Social publishing

A TikTok upload path is built and gated on TikTok's own developer review. Direct posting, and other platforms including Instagram, aren't live yet.

How your data actually moves

Local-first, and precise about what "local" means.

"Local-first" shouldn't be a vibe — it should be a specific, checkable claim. Here's exactly what stays on your device, and exactly when something leaves it.

Stored on your device by default

Working data lives in your browser's own local database. There's no Mugwheel server that receives it automatically.

Cloud connections are opt-in, one at a time

Google Drive, Gmail, and any AI provider only receive data when you connect them and use the specific feature that needs them — never as a silent background default.

We don't claim "nothing ever leaves your device"

That would stop being true the moment you send a newsletter through Gmail, sync a book through Drive, or ask an AI provider to draft a caption. Those services receive what you send them, under their own privacy policies.

You can disconnect and delete

Every connected service can be disconnected from inside Mugwheel, and your local data can be exported or removed at any time.

Right now, specifically

Google Drive sync is real and tested against an actual Drive account — but it isn't switched on for your Books data yet. Until it is, your books stay exactly where they've always been: on this device.

TikTok posting requires connecting your own TikTok developer app. Mugwheel never holds a shared pool of anyone's video content.

AI features are off by default per data type, and only ever call the provider you've configured with your own credentials.